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Career Exploration

Advertising and Promotions Managers

Also called: Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager

What they do:

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

On the job, you would:
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
On the job, you'll need:

Business

  • sales and marketing
  • customer service

Arts and Humanities

  • English language

Communications

  • multimedia

Engineering and Technology

  • computers and electronics

Basic Skills

  • listening to others, not interrupting, and asking good questions
  • talking to others

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Verbal

  • communicate by speaking
  • listen and understand what people say

Ideas and Logic

  • use rules to solve problems
  • come up with lots of ideas

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

  • Initiative
  • Cooperation
  • Dependability
  • Attention to Detail
  • Adaptability/Flexibility
  • Stress Tolerance

Video creation and editing software

  • Adobe After Effects
  • YouTube

Web page creation and editing software

  • Instagram
  • WordPress

Analytical or scientific software

  • Data visualization software
  • Google Analytics

Video courtesy of CareerOneStop.

Job Outlook

The job outlook for this position is Average.

New job opportunities are likely in the future.

Median Annual Salary: $127,830

Education

Bachelor's degree is usually needed.