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Career Exploration

Market Research Analysts and Marketing Specialists

Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

What they do:

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

On the job, you would:
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
On the job, you'll need:

Arts and Humanities

  • English language

Business

  • customer service
  • sales and marketing

Math and Science

  • arithmetic, algebra, geometry, calculus, or statistics
  • sociology and anthropology

Communications

  • multimedia

Basic Skills

  • reading work related information
  • thinking about the pros and cons of different ways to solve a problem

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Verbal

  • communicate by speaking
  • communicate by writing

Ideas and Logic

  • make general rules or come up with answers from lots of detailed information
  • come up with lots of ideas

Math

  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

  • Analytical Thinking
  • Attention to Detail
  • Dependability
  • Integrity
  • Initiative
  • Adaptability/Flexibility

Analytical or scientific software

  • IBM SPSS Statistics
  • The MathWorks MATLAB

Data base user interface and query software

  • Airtable
  • MySQL

Information retrieval or search software

  • LexisNexis
  • Verispan Patient Parameters

Video courtesy of CareerOneStop.

Job Outlook

The job outlook for this position is Bright.

New job opportunities are very likely in the future. This career will grow rapidly in the next few years.

Median Annual Salary: $68,230

Education

Bachelor's degree or master's degree is usually needed.