Also called: Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Business
Engineering and Technology
Arts and Humanities
Communications
Basic Skills
Problem Solving
People and Technology Systems
Verbal
Ideas and Logic
Enterprising
People interested in this work like activities that include leading, making decisions, and business.
Web platform development software
Graphics or photo imaging software
Data base user interface and query software
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Advance CTE sponsors the 16 National Career Clusters Framework and career cluster definitions.