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Career Exploration

Search Marketing Strategists

Also called: Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)

What they do:

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

On the job, you would:
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
On the job, you'll need:

Business

  • sales and marketing
  • customer service

Engineering and Technology

  • computers and electronics

Arts and Humanities

  • English language

Communications

  • multimedia

Basic Skills

  • reading work related information
  • figuring out how to use new ideas or things

Problem Solving

  • noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Verbal

  • communicate by speaking
  • listen and understand what people say

Ideas and Logic

  • come up with lots of ideas
  • notice when problems happen

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Adaptability/Flexibility
  • Achievement/Effort

Web platform development software

  • AJAX
  • Microsoft ASP.NET

Graphics or photo imaging software

  • Adobe Photoshop
  • JamBoard

Data base user interface and query software

  • Microsoft SQL Server
  • Structured query language SQL

Video courtesy of CareerOneStop.

Job Outlook

The job outlook for this position is Bright.

New job opportunities are very likely in the future. This career will grow rapidly in the next few years.

Median Annual Salary: $68,230

Education

Bachelor's degree or associate's degree is usually needed.