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Career Exploration

Public Relations Managers

Also called: Communications Director, Community Relations Director, Public Affairs Director, Public Relations Director (PR Director)

What they do:

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

On the job, you would:
  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
On the job, you'll need:

Enterprising

People interested in this work like activities that include leading, making decisions, and business.

Video creation and editing software

  • Adobe After Effects
  • YouTube

Graphics or photo imaging software

  • Adobe Creative Cloud software
  • Adobe Illustrator

Desktop publishing software

  • Adobe InDesign
  • Microsoft Publisher

Video courtesy of CareerOneStop.

Job Outlook

The job outlook for this position is Bright.

New job opportunities are very likely in the future. This career will grow rapidly in the next few years.

Median Annual Salary: $129,430