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Career Exploration

Writers and Authors

Also called: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Copywriter, Copywriter, Freelance Copywriter

What they do:

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

On the job, you would:
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
On the job, you'll need:

Business

  • sales and marketing
  • customer service

Communications

  • multimedia

Engineering and Technology

  • computers and electronics

Basic Skills

  • writing things for co-workers or customers
  • reading work related information

Social

  • changing what is done based on other people's actions
  • talking people into changing their minds or their behavior

Problem Solving

  • noticing a problem and figuring out the best way to solve it

Verbal

  • communicate by writing
  • read and understand what is written

Ideas and Logic

  • come up with lots of ideas
  • create new and original ideas

Artistic

People interested in this work like activities that include creating, designing, and making your own rules.

  • Dependability
  • Persistence
  • Cooperation
  • Initiative
  • Attention to Detail
  • Adaptability/Flexibility

Video creation and editing software

  • TikTok
  • YouTube

Web page creation and editing software

  • LinkedIn
  • WordPress

Cloud-based data access and sharing software

  • Microsoft SharePoint
  • Slack

Video courtesy of CareerOneStop.

Job Outlook

The job outlook for this position is Average.

New job opportunities are likely in the future.

Median Annual Salary: $73,150

Education

Bachelor's degree or some college is usually needed.