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1. Who was the first person to send an email in 1971?
Ray Tomlinson Mark Zuckerberg Ryan Tucker Bill Gates
2. Which of the following is NOT another name for digital marketing?
Internet marketing Search engine marketing Outbound marketing Inbound marketing
3. When was the term “digital media” coined?
1960’s 1970’s 1980’s 1990’s
4. True or False: Digital media is a new concept?
True False
5. Which of the following types of digital marketing sends messages about a product to your cell phone?
Content marketing Mobile marketing Email marketing Social media marketing
6. Which of the following make up the four principles of marketing?
Product, position, place, promotion Promotion, product, parameter, pay per click Product, price, place, promotion Price, place, purpose, promotion
7. Fill in the blank: Digital marketing is the method in which _______ are promoted using digital devices and/or technology.
Packets Palates Panels Products
8. Fill in the blank: To gain understanding of the success or failure of a marketing strategy, it is imperative to have a way to _______ what is working and what is not.
Evaluate Ignore Ask consumers Pay for
9. True or False: As consumers increased their use of digital devices, they also continued to frequent physical stores at a very high rate.
True False
10. Which of the following can be a benefit of digital marketing?
More efficient More affordable More helpful to the consumer All of the above