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1. Fill in the blank - __________ invented the printing press making it possible for mass reproduction.
Van Gogh Johannes Gutenberg Matteo Lappol Gustav Klimt
2. Fill in the blank - The ability to produce paper mediums reaching large groups of people started the concept known today as ______ .
Group marketing Consumer reach Mass marketing Saturated marketing
3. What form of internet marketing do advertisers pay a fee each time one of their ads is clicked?
Pay per click Spam Guerilla Digital
4. Fill in the blank - __________ is one of the most expensive marketing mediums.
Radio Magazine Telephone Television
5. Which of the following is not used during a company’s SWOT analysis?
Strengths Weaknesses Customer relations Threats
6. True or False - Supply and demand of a product helps to determine the price of a good or service.
True False
7. Fill in the Blank - __________ are generalized representations of ideal customers that help marketers identify the people who are most likely to purchase their product or service.
The media Buyer personas Demographics Economic status
8. Which of the following are forms of online marketing?
Email Social media Search engine optimization All of the above
9. True or False - A company’s marketing budget varies depending on its size, staff, and goals.
True False
10. Which of the following forms of marketing entails unsolicited telephone calls to potential customers?
Email Direct mail Telemarketing Radio
11. Which of the following is not considered a traditional form of marketing?
Print Radio TV Search Engine Optimization
12. Fill in the Blank - The _____________, is a blend of the four marketing elements -- product, placement, price, and promotion.
Marketing cycle S.W.O.T. Marketing Mix Budget
13. Which one of the following terms is used in marketing that means to inform consumers about a product or service and try to convince them to purchase?
Promotion Telemarketing Direct Mail Ad
14. True or False - A successful marketing mix satisfies the wants and needs of the target market and provides a profit for the company.
True False
15. Which of the following is an important step to understand each marketing medium’s level of success so that adjustments can be made in the future?
SWOT Analysis Measure results Determine product placement None of the above